The Principals

Your CX Foundry Principal is the human thread of accountability that gets you from calls and transcripts to proven AI agents. They have deep experience in customer service, AI, business transformation, and facilitation, which they leverage to deliver the CX Foundry method, using the AI-native tools we’ve built to empower them.

Your Principal brings the judgment; CX Foundry's tooling gives them the reach and speed of a much larger team. With CX Foundry you pay for the output, not the coordination overhead.


CX Foundry Principal

Kerry Robinson

Kerry works where customer experience, applied AI, and operating reality meet. He is strongest at turning ambitious AI ideas into inspectable systems: the evidence, agent instructions, workflows, and proof needed for a production decision. He cares about building the smallest thing that proves the right thing.

CX Foundry Principal

Sarah Reitsma

Sarah helps enterprise teams make conversational and generative AI useful in the places where customers actually feel the system. Her work sits close to conversation design, healthcare CX, operating friction, and human trust. She is especially good at making complex service paths legible enough to improve.

CX Foundry Principal

Daniel Aslet

Daniel works on the hard middle of AI transformation: where strategy has to become a buildable operating system. He brings a direct, systems-minded view of AI-first customer operations, the choices hidden inside legacy estates, and the proof needed before teams commit to a new run-state.